Wholesale cosmetics from the heart of Deira
Al Sariya General Trading supplies skincare, fragrance, haircare, makeup and personal care in carton quantities to retailers, salons, pharmacies and exporters, from our shop in Al Daghaya, Dubai’s cosmetics trading district.
About the shop
A Deira trading house for the beauty trade
Al Sariya General Trading is a wholesale cosmetics supplier based in Al Daghaya, the dense cluster of streets behind Deira’s Gold Souq where much of Dubai’s beauty and perfume trade has been done for decades. Retailers from across the UAE, salon owners and buyers from Africa, Central Asia and the wider Gulf come here to fill cartons at trade prices.
We stock the everyday lines that sell: creams and lotions, body sprays and perfumes, shampoos and hair oils, lip and eye makeup, and personal care staples. Stock turns over quickly, so what is on the shelf reflects what the market is buying right now.
We sell by the carton, quote on quantity, and help with packing for onward shipment. Most of our customers are regulars who call ahead with a list and collect the same day.
السارية للتجارة العامة — تجارة الجملة لمستحضرات التجميل والعطور في قلب ديرة.
- Al Daghaya, DeiraInside Dubai’s traditional cosmetics and perfume trading district
- Wholesale onlyCarton quantities, priced by volume
- Two sessions dailyMorning and evening trading, six days a week
- Export-friendlyPacking and paperwork support for buyers shipping abroad
What we stock
Carton quantities across the main beauty categories. Ranges change with each shipment, so call for the current list and prices.
Skincare
Face and body creams, lotions, cleansers, soaps, scrubs, serums, whitening and brightening ranges, sunscreens.
Popular with pharmacies, mini-marts and beauty shops.Fragrance
Eau de parfum and eau de toilette, body sprays and mists, deodorants, roll-ons, oud and attar oils, gift sets.
Our largest category by volume; strong demand from exporters.Haircare
Shampoos, conditioners, hair oils, masks, hair colour, henna, gels, waxes, sprays and salon-size formats.
Salon sizes available for barbershops and salons.Makeup
Lipsticks and glosses, kajal and eyeliners, mascaras, foundations, powders, blush, nail polish, brushes and sponges.
Often ordered as mixed cartons for small retail counters.Personal care
Toothpaste and oral care, shaving foams and razors, baby care, wet wipes, hand wash, travel sizes.
Fast-moving basics that round out an order.Accessories
Combs, mirrors, cotton pads, nail tools, hair clips and bands, cosmetic bags and small display items.
Low-cost add-ons for retail counters.
Who we serve
We are a trade supplier. If you buy to sell on, or to use in a business, we can supply you.
Retailers
Cosmetics shops, pharmacies, mini-marts, supermarkets and department-store counters across the UAE.
Salons and barbershops
Professional sizes of shampoo, colour, styling and skincare for salons, spas and barbershops.
Exporters
Buyers shipping to Africa, Central Asia, Iran, Iraq, the CIS and the wider Gulf. We pack for sea and air freight.
Online sellers
Small e-commerce and social-media sellers who need mixed cartons rather than full pallets.
Hospitality
Hotels, gyms and clinics stocking guest and client amenities in bulk.
Gift and event trade
Companies and event organisers buying fragrance and gift sets in quantity.
How to order
Most customers buy in person; we also prepare orders by phone for regulars and exporters.
Tell us what you need
Call or visit with your list, or ask us to suggest fast‑moving lines for your market.
Get a price
Pricing is by carton and quantity. Larger and repeat orders get better rates.
We prepare the order
Cartons are counted, sealed and labelled. Mixed cartons can be made up on request.
Collect or ship
Pick up from the shop in Al Daghaya, or we arrange delivery in Dubai and hand over to your freight forwarder.
Why buy from Al Sariya
What regular customers tell us matters most.
Trade prices, no middlemen
We buy direct and sell by the carton, so your landed cost stays competitive.
Mixed cartons welcome
Small retailers can combine lines in one carton instead of committing to full cases of each item.
Stock that actually sells
Fast turnover means our shelves reflect current demand, not last year’s leftovers.
Export packing
Secure cartons, clear labelling and invoices ready for your forwarder.
Easy to reach
A short walk from Gold Souq Metro, with the rest of the Deira trading area on your doorstep.
Repeat orders by phone
Once we know your range, reorders are a phone call and a pickup.
Common questions
Quick answers for first-time buyers. Anything else, call us.
Is there a minimum order?
We sell by the carton. There is no large minimum, but prices improve with quantity. Mixed cartons are possible for most categories.
Do you sell to the public?
We are a wholesale shop and price for trade buyers. If you are buying for a business, you are welcome.
Can I get a price list?
Stock and prices change with each shipment, so we quote on your list by phone or in the shop rather than publishing a fixed catalogue.
How do I pay?
Cash is accepted in the shop. Ask about bank transfer for larger or repeat orders.
Do you deliver?
Delivery within Dubai can be arranged for larger orders. For other emirates and export, we hand over to your chosen forwarder or courier.
Can you help with export?
Yes. We pack securely, label cartons and issue invoices for your shipment. Many of our customers consolidate goods from several Deira shops before shipping.
When is the best time to visit?
Mornings are quieter for browsing. Evenings are busier with trade buyers; call ahead if you want an order prepared for collection.
Visit the shop
- Address
- 3 32 A Street, Al Daghaya, Deira, Dubai
- Phone
- 04 226 6110
- Area
- Deira cosmetics and perfume trading district, behind the Gold Souq
| Monday – Saturday | 9:00 AM – 1:00 PM | 4:00 PM – 9:00 PM |
|---|---|---|
| Sunday | Closed | |
Parking in Al Daghaya is tight in the evening. Gold Souq Metro Station (Green Line) and nearby taxi ranks are a short walk away.
الظغاية، ديرة، دبي
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